Starbucks Announces New Ingredient For Pumpkin Spice Latte: Pumpkin

Fall and Autumn are coming fast. Days get darker earlier and it is still dark when I wake up in the morning. This means that the trees will start changing to the reds and beautiful oranges and, the best part… Pumpkin Spice is back at Starbucks! In the last 11 years, Starbucks has sold over 200 million lattes and generated over $80 million a year in revenue. Starbucks is not the only industry that uses pumpkin spice within the fall season.

Main Ingredients

The loved pumpkin spice latte has traditionally been made with a variety of fall spice flavors: cinnamon, nutmeg, clove, and pumpkin pie spice. These flavors are added to steamed milk, espresso, and topped off with whipped cream. Yet, ironically enough, Starbucks has recently announced its decision to use real pumpkin in their Pumpkin Spice lattes starting this year!  This means that actual and real pumpkin puree will be in these delicious lattes! Say “goodbye” to the caramel coloring and “hello” to real color.

Why the Change?

It was announced on social media that these pumpkin spice lattes did not include real pumpkin and instead were artificially flavored. In response to the social media pressure, Starbucks knew that it needed to add real pumpkin in order to please its fans, as it has over 100,000 followers on twitter alone. So in other words, and to make a long story short, Starbucks is going to start including real pumpkin in its pumpkin spice lattes because that is what the consumers want. There is a demand and Starbucks is filling the void, as no other place that sells these pumpkin spice lattes uses real pumpkin. We are all looking forward to this new addition to the latte and trying the new flavor!

History of Pumpkin Spice Lattes

Pumpkin Spice is traced back to 1796, where pumpkin pudding was published in a cookbook. During the Industrial Revolution, Pumpkin Pie was a popular commodity. Today, Pumpkin Spice is not only a popular commodity at Starbucks. You can find Pumpkin Spice lattes, donuts, and muffins at Dunkin Donuts. Breweries all over brew pumpkin beer, like Dogfish and Coors. By 2015, 14.5 % of restaurant menus contain something pumpkin on it, showing that people still want this flavor during the fall season.

Is the Food Industry The Only One That Uses Pumpkin Spice?

The food industry certainly promotes pumpkin spice during the fall season, to the point where pumpkin spice is not available during any of the other seasons. The food industry is not the only industry that relies on these flavors to suit the fall season. The real estate industry also uses pumpkin spice during the fall season. One of the top staging tips for home sellers during the fall season is to have cinnamon and pumpkin spice scented candles in the home. This means that the candle industry is also reliant on the seasonal pumpkin spice scent and aromas.